When Facebook announced it was creating a feature called “Pages” as a mechanism for users — even businesses! — to turn their platform into a marketing tool than a means of personal connectivity, I established a page for each of the three newspapers I was overseeing digitally.
A few years later, I was managing all mobile and social media content representing nine newspapers across greater Los Angeles: nearly 30 mobile apps and 45 social media accounts. I led training for newsroom staffers on best social media practices on their individual accounts, coordinated push alerts and daily content posting on core branded social media, and wrote strategic plans for social media during large-scale coverage and special projects. I also worked with regional and corporate leaders and developers to catalog and test web-app integrations on mobile and online platforms, and assisted mobile app developer with QA during app building, rollout and follow-up.
Fast-forward to today, and I’m the one the whole office turns to for productivity and digital strategy ideas.
Eager to help others learn increasingly important skills that seem to come almost naturally to me, I’ve also been volunteering as a mentor at Do Space and occasionally teaching classes there on social media for jobseekers and businesses.
Through it all, I’ve never been afraid to learn from those I’m teaching — a necessity in the digital age, when everything changes, often without warning.
“Do the best you can do until you know better. Then, when you know better, do better.” — Maya Angelou