Digital leadership has come naturally to me, but journalism will always be my passion — and has so many applications beyond the newsroom.

I have experience in investigative and data projects, AI, video production, and a soft spot for watchdog advocacy.

I’m hungry for creative projects that require finding a whole new box to think outside of while tapping into new technologies. I thrive in organizations that embrace change as a way of life — or at least acknowledge they should. I’ve even brought about the creation of my own job — more than once.

I have a wide variety of management experience, from project management and art direction, to staff management and development, media relations, copy editing, art direction, and have taught myself applications and coding in order to keep my organizations moving forward. I’ve written strategies and campaigns, re-imagined workflows, built intranets, managed apps and advertising, led rebranding efforts, designed websites and publications. I’ve also served on editorial boards and ethics committees, writing opinion columns and features for a local audience and newsroom policies for a national media company.

I’ve been joining, exploring, evaluating, and strategizing the use of new platforms as long as social media has been in existence — and well before any of them provided helpful data for strategizing. I jumped at the opportunity to create branded accounts for my newsrooms when upper management didn’t see the point; and eventually was executing simultanoues strategic campaigns for more than 45 branded social media accounts and mobile apps representing nine newsrooms located across the greater Los Angeles area. I especially enjoy finding smart ways to experiment with new ways to reach untapped audiences on streaming services and beyond, from vertical videos and Reels to sub-Reddits and Threads. That interest led me to a fellowship at the Kiplinger Program at Ohio University last year, where I spent days in intensive examination of AI’s impact on journalism worldwide alongside incredible journalists from all over the globe.

I have experience bringing about digital transformation. Weeks after my transition off the print design desk, I was leading my newsroom in developing digital-first breaking news workflows. I have led rebranding efforts and implementation of a new website while helping coworkers learn or best utilize new or emerging communications technology.

Still not convinced I should be working for you? Reach out, and I’ll gladly send you a reference list of people who have been/will be sorry to see me go.

Regards,

Gina Dvorak.

Your future co-worker.